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Event Details
Online Marketing & Social Media Workshop
What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!

Presented by MissionControlSF.org and brought to you by Michael Brandvold, President of Michael Brandvold Marketing, and Christopher Buttner, President of PRThatRocks.com, these two marketing experts have designed online promotions, marketing and publicity programs for leading recording artists such as Kiss, U2, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Dream Theater, Orgy, Kid Rock, and Britney Spears, to iconic and AVN and XBiz Award-nominated adult entertainment companies such as Gamelink, Private, Vivid, Kink.com, Playboy, Good Vibrations, The Exotic Erotic Ball, and others.
Stay classy, Kids… this seminar is completely safe for work (okay, maybe NC-17-ish). It promises to be a lot of fun and will have you performing like a Porn Star and revered like a Rock Star by your peers in no time.
Space is limited to only 30 people, and this will sell out, so sign up now.
What you’ll learn:
• How do I demystify the ways and means to get abundant press coverage?
• How do I write an effective press release fast?
• How do I identify media outlets and opportunities?}
• How does one develop newsworthy hooks?
• Where do I find, and how do I effectively communicate with, editors, journalists and reporters?
• How do I overcome fear of pitching myself and deal with rejection?
• How to write for best search engine returns.
• Your Website – Why you need one, how to build one and how to use it with social networks.
• Why you need a website and not just a social profile.
• What you need to know when building a website.
• How to use your website with social networks.
• Real tips and tactics for your website and promoting yourself online.
• Facebook and Twitter.
• How to build a Facebook Page with custom tabs
• How to use Twitter
• What you should be doing online everyday
What should you bring?
• Something to write on; paper, yourself or a willing friend (no body modifications allowed, please), iPad, etc.
• An open mind.
• A friendly attitude
• Lots of questions
IMPORTANT: A good portion of this educational event pertains to the adult entertainment industry. Due to the adult nature of this event, no alcohol will be served and none is permitted. Age restriction: Over 18-years old strictly enforced. Refreshments will be available at very low cost. You understand that by attending this event, your email address will be added to the MissionControlSF.org e-mail newsletter list. You may cancel at any time. If you wish to receive MissionControlSF.com's newsletter about upcoming events, become a member (which is absolutely FREE and fabulous), at http://missioncontrolsf.org/membership
About the Presenters:
Christopher Buttner
Founded in 1994 by Christopher Buttner, PRThatRocks.com is a SF Bay Area-based PR agency specializing in entertainment,
technology, events and creative talent. PRThatRocks.com represents many of the very best Indie to internationally-recognized and award-winning entertainers, composers and recording artists, national and regional concert tours and events, legendary recording studios and production companies, and some of the best-known consumer and commercial entertainment technology manufacturers and musical instrument brands in the world.
Michael Brandvold
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Brought to you by:

Where
MissionControlSF.org
2519 Mission Street
San Francisco,
CA 94110
Hosted By
PRTR-MBM Productions
PRTR-MBM Productions is a joint venture between PRThatRocks.com and Michael Brandvold Marketing